In 1968 Mario Giannini opened a shoe production workshop, named "Ducale".

In a few years the laboratory becomes a company and in 1973 Doucal's was born.

The company is becoming increasingly important and influential on the European market as well.

The arrival of the children, in less than two decades, has transformed a small laboratory into an industrial reality made in Italy.

Doucal's shoes are now conceived with an English look and an Italian fit, unique and guaranteed by an insole formed by a Memory insole, which guarantees fit and freshness to the foot.